White logo@2x

Arrives in

  • 00Days
  • 00Hours
  • 00Min
  • 00Sec

1st Free-from Fortnight 

+ Veganrama 

April/May 2025

A multi-brand Free-from & Plant-based experiential RoadShow sampling campaign supported by integrated media, social & promotions!

Campaign summary, a £2 million celebration of Free-from +
Plant-based food & drink with 4 key activation areas

  • 1. Live RoadShow experiential sampling

    • 10 days of heavily branded Free-from RoadShows at major Foodie Festivals with central cook station & individual sponsor sampling pods.
    • Overall reach 150k+ - directly engaging with up to 120k
    • Delivering up to 20k+ individual sponsor samples Plus campaign brochure/coupons

  • 2. Media - Radio / Print / On-line

    • Print & on-line; Campaign & sponsor editorial & sponsor branded competitions - overall coverage 60+ million
    • Radio; campaign editorial - average 5+ million coverage
    • Radio/online; sponsor branded competitions – coverage approx; 6m

  • 3. Social & Web

    • Branded Social pages + sponsor posts - Facebook/X/Instagram - 100k+ interactions
    • Website freefromfortnight.co.uk - Tips/advice/recipes + individual sponsor pages - 90k usv’s

  • 4. Promotional & Trade support

    • Campaign spokesperson
    • Sponsor branded PoS - direct & downloadable
    • Campaign Factfile mailings + trade media coverage

  • Branding, Share of Voice & Activation

    • Hi-impact Branding & Equal Share of Voice for all Sponsors
    • Full campaign activation, fully all-inclusive cost & no call on brands marketing resources
    • Up to 8 exclusive Free-from or Plant-based categories

  • Campaign Value & Sponsor Cost

    • Overall campaign value - £2+ million
    • Individual, exclusive sponsor catgeory cost, less than <0.9 of campaign value

Free-from + Plant-based product categories we’d love to fill in 2025

Bread & Morning goods
Cakes & treats
Cereals & Cereal bars
Condiments
Desserts & Ice Cream
Food-to-Go
Frozen Food/Meat-free
Milk & Yoghurt
Pizza & Pasta
Protein
Ready-meals
Rice & Noodles
Soft drinks
Savoury snacks
Snacks
Spreads
Tea & Coffee
Beer & much more…

Join us on a Free-from promotional journey

1st Free-from Fortnight
+ Veganrama–
That’s Good For You

April/May 2025

Sponsorship

Free-from Fortnight has exclusive product categories, get more info below:

Sponsorship info email

Media

Find about more about Free-from Fortnight and it aims & objectives below or call 020 3872 2573

Media info email

Together Is Better in 2024/25

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

November 25th - December 8th 2024

13th National Wine week + 6th Get Wine Wise – Wine Education

April/May 2025

5th It's Lunchtime –
Brunch & Lunch

November 25th - December 8th 2024

1st Mixorama –
At-home cocktails

May 26th - June 1st 2025

29th National BBQ Week -
BBQ & Gastro-grilling

April 2025

4th A Better Breakfast + National Deskfast Day – Breakfast

June 2nd - August 3rd 2025

23rd Gastro Alfresco –
Alfresco eating & entertaining

April/May 2025

1st Free From Fortnight + Veganrama
Free-from & Plant-based

September 2025

5th Dinner To Dine For -
Big Night In & Meal-treat

Facebook-f Twitter Instagram
GG-Award-Sustainable-SMALL

Grocery Gurus – Multi award-winning, multi-brand, multi-channel & fully sustainable grocery campaigns – www.grocerygurus.co.uk

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively activated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd.
Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2573 – email