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Targeting the dynamic £5.5 billion+ Free-from & Plant-based market!

1st Free-from Fortnight 

+ Veganrama 

September 9th– 22nd 2024

A multi-brand experiential sampling Free-from & Plant-based roadshow campaign supported by integrated media, social & promotions!

The 1st Free-from Fortnight + Veggietopia celebrating the best in free-from and plant-based food & drink
– That’s (got to be) Good For You!

Despite the current Cost-of-Living crisis, the growth of Free-from & Plant-based foods has still been incredible as more consumers realise the benefits of following a healthier lifestyle, with 97% of households now regularly buying!

The market is growing at a significant +8.1% YoY with both markets now being worth an estimated £5.5billion* in 2023.

The first Free-from Fortnight + Veggietopia promotion will further stimulate growth by encouraging consumers to go free-from, or to try vegan, vegetarian of flexitarian lifestyles!

*Source The Grocer Focus on Free-from + The Grocer Focus on Plant-based 2024 

Campaign summary - 4 key activation areas

A £1.9 million value celebration of Free-from + Plant-based food & drink

Free-from + Plant-based product categories we’d love to fill in 2024

Bread & Morning goods
Cakes & treats
Cereals & Cereal bars
Desserts & Ice Cream
Frozen Food/Meat-free
Milk & Yoghurt
Pizza & Pasta
Rice & Noodles
Soft drinks
Savoury snacks
Tea & Coffee
Beer & much more…

Join us on a Free-from promotional journey

1st Free-from Fortnight
+ Veganrama
That’s Good For You

September 9th– 22nd 2024


Free-from Fortnight has exclusive product categories, get more info below:


Find about more about Free-from Fortnight and it aims & objectives below or call 020 3872 2573

Together Is Better in 2024/25

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

June 3rd - 9th 2024

28th National BBQ Week -
BBQ & Gastro-grilling

November 25th - December 1st 2024

13th National Wine week + 6th Get Wine Wise – Wine Education

June 17th - July 31st 2024

23rd Gastro Alfresco –
Alfresco eating & entertaining

December 2nd - 8th 2024

1st Mixorama –
At-home cocktails

September 9th - 22nd 2024

1st Free From Fortnight + Veganrama
Free-from & Plant-based

February 10th - 23rd 2025

5th Dinner To Dine For -
Big Night In & Meal-treat

September 9th - 22nd 2024

5th It's Lunchtime –
Brunch & Lunch

March 10th - 23rd 2025

4th A Better Breakfast + National Deskfast Day – Breakfast


Grocery Gurus – Multi award-winning, multi-brand, multi-channel & fully sustainable grocery campaigns – www.grocerygurus.co.uk

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively activated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd.
Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2573 – email