1st Free-from Fortnight
April 8th-21st 2024
The growth of Free-from & Plant-based foods has been incredible as more consumers realise the benefits of following a Free-from or Plant-based lifestyle, with 97% of households now regularly buying!
The market is growing at a significant +8.1% YoY with both markets now being worth an estimated £5.5billion* in 2023.
The first Free-from Fortnight + Veggietopia promotion will further stimulate growth by encouraging consumers to go free-from, or to try vegan, vegetarian of flexitarian lifestyles and will be based on our existing & proven multi award-winning promotional format!
*Source The Grocer Focus on Free-from + The Grocer Focus on Plant-based
Live Experiential RoadShows + Full media/social support!