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Targeting the dynamic £5.5 billion+ Free-from & Plant-based market!

1st Free-from Fortnight 

+ Veggietopia 

August 12th– 25th 2024

A multi-brand experiential sampling Free-from & Plant-based roadshow campaign supported by integrated media, social & promotions!

The 1st Free-from Fortnight + Veggietopia celebrating the best in free-from and plant-based food & drink
– That’s (got to be) Good For You!

Despite the current Cost-of-Living crisis, the growth of Free-from & Plant-based foods has still been incredible as more consumers realise the benefits of following a Free-from or Plant-based lifestyle, with 97% of households now regularly buying!

The market is growing at a significant +8.1% YoY with both markets now being worth an estimated £5.5billion* in 2023.

The first Free-from Fortnight + Veggietopia promotion will further stimulate growth by encouraging consumers to go free-from, or to try vegan, vegetarian of flexitarian lifestyles and will be based on our existing & proven multi award-winning promotional format!

*Source The Grocer Focus on Free-from + The Grocer Focus on Plant-based 

Live Experiential RoadShows + Full media/social support!

1st Free-from Fortnight campaign summary - 4 key activational areas

A £1.9 million value celebration of Free-from + Plant-based food & drink

  • 1. Live RoadShow experiential sampling

    • 11 days of heavily branded Free-from RoadShows at major Foodie Festivals with Free-from cooking station & individual sponsor sampling pods.
    • Overall reach 140k+ - directly engaging with up to 110k
    • Delivering up to 20k+ individual sponsor samples
    • Plus Sponsor coupon/leaflets inclusion in 20k Free-from Freebie Bags

  • 2. Media - Radio / Print / On-line

    • Print & on-line; 100+ pieces of campaign & sponsor editorial & 100+ sponsor branded competitions - overall coverage 55 million
    • Radio; campaign editorial across 20 stations - average 5+ million coverage
    • Radio/online; sponsor branded competitions across 20 stations/sites –coverage approx; 6m & 100k+ entrants

  • 3. Social & Web

    • Branded Social pages with sponsor posts - Facebook / Twitter / Instagram - 200k+ interactions
    • Branded website - Tips/advice/product reviews/recipes plus individual sponsor pages - freefromfortnight.co.uk – 90k usv’s

  • 4. Promotional & Trade support

    • Celebrity Nutrionalist/Author as campaign spokesperson
    • Sponsor branded PoS - direct & downloadable
    • Campaign Factfile mailings + trade media coverage

  • Branding, Share of Voice & Activation

    • Hi-impact Branding & Equal Share of Voice for all Sponsors
    • Full campaign activation, fully all-inclusive cost & no call on brands marketing resources
    • Up to 8 exclusive Free-from or Plant-based categories

  • Campaign Value & Sponsor Cost

    • Overall campaign value - £1.9 million
    • Individual, exclusive sponsor catgeory cost, less than <0.9 of campaign value

Free-from + Plant-based product categories we’d love to fill in 2024

Bread & Morning goods
Cakes & treats
Cereals & Cereal bars
Condiments
Desserts & Ice Cream
Food-to-Go
Frozen Food/Meat-free
Milk & Yoghurt
Pizza & Pasta
Protein
Ready-meals
Rice & Noodles
Soft drinks
Savoury snacks
Snacks
Spreads
Tea & Coffee
Beer & much more…

Join us on a Free-from promotional journey

1st Free-from Fortnight
+ Veggietopia–
That’s Good For You

August 12th– 25th 2024

Sponsorship

Free-from Fortnight has exclusive product categories, get more info below:

Sponsorship info email

Media

Find about more about Free-from Fortnight and it aims & objectives below:

Media info email

Together Is Better in 2024/25

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

June 3rd - 9th 2024

28th National BBQ Week -
BBQ & Gastro-grilling

November 25th - December 1st 2024

13th National Wine week + 6th Get Wine Wise – Wine Education

June 17th - July 31st 2024

23rd Gastro Alfresco –
Alfresco eating & entertaining

December 2nd - 8th 2024

1st Mixorama –
At-home cocktails

August 12th - 25th 2024

1st Free From Fortnight + Veggietopia
Free-from & Plant-based

February 10th - 23rd 2025

5th Dinner To Dine For -
Big Night In & Meal-treat

September 9th - 22nd 2024

5th It's Lunchtime –
Brunch & Lunch

March 10th - 23rd 2025

4th A Better Breakfast + National Deskfast Day – Breakfast

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GG-Award-Sustainable-SMALL

Grocery Gurus – Multi award-winning, multi-brand, multi-channel & fully sustainable grocery campaigns – www.grocerygurus.co.uk

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively activated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd.
Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2523 – email