The growth of Free-from food & drink has been incredible as more and more consumers realise the benefits of following a Free-from or plant-based lifestyle, with 97% of households now regularly buying food or drink marketed as being free-from.
The Free-from food & drink market is growing at a very significant +36% YoY and is now worth over £2 billion*.
*Source The Grocer Guide to Free-from & Plant-based – 18th April 2020
May 3rd – 16th 2021
Live RoadShows + Virtual Streamed Experiential & Full support!
Bread & Morning goods
Cakes & treats
Cereals & Cereal bars
Desserts & Ice Cream
Milk & Yoghurt
Pizza & Pasta
Rice & Noodles
Tea & Coffee
Beer & much more…
Exclusive product categories, with everything being included; planning, full activation/sampling, staff, creative, media/social, promotional & full reporting etc. in the cost. No call on brands marketing resources. Only additional cost; product for sampling/prizes & any price promotion support.
Despite the Covid pandemic we will still live in an ‘Experience Economy’ and Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.
Running throughout 2021, and although the format may have changed to reflect future Covid constraints our category or occasion based grocery experiences will bring together synergistic brands within an integrated live RoadShows, virtual experiential, & media/social promotional event, creating much greater engagement and brand cut-through at a very much more cost-effective rate than other grocery promotional activities!
5th A Better Breakfast + National Deskfast Day – Breakfast
1st Free From Fortnight – Free-from
25th National BBQ Week(s) – BBQ
21st Gastro Alfresco – Alfresco eating & entertaining
1st Veggietopia + Flexitaria -
Vegetarian/Vegan & Flexitarian
5th It's Lunchtime – Lunch
3rd BeerathoN – Ales/Beers/Ciders
5th Dinner To Dine For -
Big Night In
4th Get Wine Wise + 10th National Wine Week – Wine Education
2nd Mixorama – At-home cocktails
May 3rd – 16th 2021
Free-from Fortnight has exclusive product categories, reserve yours now
please contact me with press info
Find about more about Free-from Fortnight and it aims & objectives
Grocery Gurus – Multi Award-winning, multi-brand, multi-channel grocery campaigns