The growth of Free-from food & drink has been incredible as more and more consumers realise the benefits of following a Free-from or plant-based lifestyle, with 97% of households now regularly buying food or drink marketed as being free-from.
The Free-from food & drink market is growing at a very significant +36% YoY and is now worth over £2 billion*.
*Source The Grocer Guide to Free-from & Plant-based – 18th April 2020
1st Free-from Fortnight
Live Experiential RoadShows + Full media/social support!
Bread & Morning goods
Cakes & treats
Cereals & Cereal bars
Desserts & Ice Cream
Milk & Yoghurt
Pizza & Pasta
Rice & Noodles
Tea & Coffee
Beer & much more…
Exclusive product categories, with everything being included; planning, full activation/sampling, staff, creative, media/social, promotional & full reporting etc. in the cost. No call on brands marketing resources. Only additional cost; product for sampling/prizes & any price promotion support.
Despite the Covid pandemic we still live in an ‘Experience Economy’ and Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.
Our Together Is Better category or occasion based grocery experiences will bring together synergistic brands within an integrated live RoadShows, media/social & promotional event, creating much greater engagement and brand cut-through at a very much more cost-effective rate than other grocery promotional activities!
1st Free-from Fortnight + Veggietopia– That’s Good For You
April 4th – 17th 2022
Free-from Fortnight has exclusive product categories, reserve yours now
please contact me with press info
Find about more about Free-from Fortnight and it aims & objectives
Grocery Gurus – Multi Award-winning, multi-brand, multi-channel grocery campaigns