1st Free-from Fortnight
+ Veggietopia
April 17th-30th 2023
*Source The Grocer 15/12/21 + Grocer Guide to Free-from & Plant-based – April 2021
Live Experiential RoadShows + Full media/social support!
11 days of Experiential RoadShow sampling at
major Foodie Festivals Reach 140k - 20k samples per sponsor
Radio, print & on-line; 200+ pieces – campaign editorial + branded competitions - coverage 36m
Campaign & branded social interactions, target 200k + campaign website, 90k usv’s
Celebrity spokesperson, downloadable sponsor branded coupons & sponsor branded PoS
Hi-impact branding & equal Share of Voice guaranteed for all sponsors
Full activation, no call on brand resources
Up to 8 Exclusive Free-from + Vegetarian & Vegan brand categories
Overall campaign value approx; £1.8m
Cost of exclusive category sponsorship <1% of campaign value!
1. Live RoadShow experiential sampling
2. Media - Radio / Print / On-line
3. Social & Web
4. Promotional & Trade support
Bread & Morning goods
Cakes & treats
Cereals & Cereal bars
Condiments
Desserts & Ice Cream
Food-to-Go
Frozen Food/Meat-free
Milk & Yoghurt
Pizza & Pasta
Protein
Ready-meals
Rice & Noodles
Soft drinks
Savoury snacks
Snacks
Spreads
Tea & Coffee
Beer & much more…
Exclusive product categories, with everything being included; planning, full activation/sampling, staff, creative, media/social, promotional & full reporting etc. in the cost. No call on brands marketing resources. Only additional cost; product for sampling/prizes & any price promotion support.
April 17th – 30th 2023
Free-from Fortnight has exclusive product categories, get more info below:
Despite the Covid pandemic we still live in an ‘experience economy’ and Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – award-winning, multi-brand, multi-channel shared grocery brand experiences.
Our Together Is Better category or occasion based experiences bring together synergistic brands in an integrated campaign with live RoadShows, plus supporting media/social & promotional coverage, creating much greater engagement and brand cut-through at a very much more cost-effective rate than other grocery promotional activities!
5th Dinner To Dine For -
Big Night In & Meal-treat
22nd Gastro Alfresco –
Alfresco eating & entertaining
4th A Better Breakfast + National Deskfast Day – Breakfast
5th It's Lunchtime –
Brunch & Lunch
1st Free From Fortnight + Veggietopia
Free-from & Plant-based
12th National Wine week + 6th Get Wine Wise – Wine Education
27th National BBQ Week -
BBQ & Gastro-grilling
1st Mixorama –
At-home cocktails
Grocery Gurus – Multi award-winning, multi-brand, multi-channel & fully sustainable grocery campaigns – www.grocerygurus.co.uk